Business Coach (Toronto)

Job description

Welcome to the land of opportunity. What does tremendous growth mean to you? The demand for private home health care in Canada will grow significantly over the next 30 years, with 1 in 4 people in Canada being a senior citizen. These 9 million Canadians will demand quality health care service! Retire-At-Home Services, providing customized health care services to seniors in their homes since 1994, will help serve this booming seniors market during a critical time in the history of our country’s healthcare system.

This Canadian-owned company has built a reputation for providing quality, efficient care to seniors in need. Franchising since 2008, we have grown to twenty eight locations across Canada in five years (and counting …), ranking us among the top five home health care franchisors in the country. We are ready to accelerate beyond our initial expansion and are looking for fresh talent to help us hit our aggressive performance goals for 2014 and beyond!

Our rapid growth opens up an exciting, new and challenging opportunity for an experienced Franchise Business Coach. Our goal is to build a team to support our franchisees through their stages of growth as they service this accelerating market growth. We also look to this team to support our international expansion in coming years. This is an outstanding opportunity for someone who has worked in business or channel development and who has strengths in business coaching or sales training.

We hire the best. We are looking for a talented individual who possess exceptional interpersonal and communication skills, and has a genuine desire to motivate and help others, enjoys problem solving, demonstrates initiative and takes pride in keeping promises and commitments. We need someone who is incredibly resourceful, tenacious and is excellent at building relationships. If this sounds like you, then you will thrive with us!

Position:  Franchise Business Coach

Reports To:  Vice President, Field Operations

Employment Status:  Full Time Employee

Number of Positions:  1

Location:  Greater Toronto Area

Experience:  5+ Years



This position involves working closely with franchise owners in developing their business, improving their bottom line, and increasing our overall system revenues year-over-year. The ideal candidate will be a proven mentor or coach and be able to assist in marketing, business development, and general business operations. You will help franchise owners to plan and execute their marketing and sales strategies, in coordination with the overall corporate objectives. While much of your support and leadership will be offered from your home office, you will also visit each franchise owner during quarterly formal, standardized site visits, reviewing their operations and ensuring their strategies are executed and “on plan.” You must understand our Disclosure Document, franchisor and franchisee legal relationship, and be capable of enforcing the document.

The position requires enthusiasm, a strong work ethic and great people skills, ambition and integrity. You are a talented, self-motivated individual who has a track record in setting objectives for sales and marketing strategies, and their individual tactical executions. Proven execution at the customer service level, coordinating communications and exchanging information across an organization is of paramount importance.

This position will be home-based and will involve approximately five to ten travel days per month to our Canadian locations.


  • Oversee the setup of new franchisees and lead them to stable, profitable operation.
  • Maintain the activity plan of franchise development.
  • Conduct monthly performance review with Vice President, Field Operations.
  • Assist with new franchise training and opening support.
  • Assist in the development of focused advertising campaigns and marketing collateral (brochures, fliers, rack cards, etc.).
  • Travel to franchisee offices on a regular basis (minimum quarterly).
  • Provide operations leadership and coaching during formal, standardized site visits.
  • Complete site visit reports and share findings with the Vice President, Field Operations. Act on findings and recommendations of the site visit report as required.
  • Provide coaching/facilitate group workshops of operations issues when required.
  • Coach, lead and/or support franchise owners during scheduled visits or as requested by a franchise owner. Recognize and acknowledge successes.Share and encourage Retire-At-Home’s corporate vision.


  • Minimum of 5 years of sales and marketing, business development experience
  • Bachelor degree in marketing, communications, public relations, or business required. MBA preferred
  • Exceptional writing and communication skills (English –  required, English and French –  preferred)
  • Superior commitment to customer service
  • Self-management and organizational skills
  • Creative thinking and problem solving skills
  • Ability to work independently as well as part of a team
  • Ability and willingness to travel and be flexible to work weekends and evenings when required
  • Focused on value-added selling
  • Valid driver’s license and reliable vehicle are mandatory
  • Proficiency with Microsoft Office applications –  especially Word, Excel, PowerPoint, Outlook and the Internet
  • Use of a Personal Computer with the current Microsoft operating system and Office bundle (Word, Excel, PowerPoint, Outlook, Explorer) and broadband connection to the Internet
  • Criminal Record Check for Vulnerable Persons (not older than 12 months)

Desired Skills and Experience

  • Minimum 5 years of sales and marketing, business development experience;
  • Knowledge of effective marketing, promotions and relationship management techniques;
  • Proven results in the development of integrated marketing campaigns;
  • Ability to deal effectively with all types of personalities;
  • Demonstrated ability to build, nurture and leverage relationships using a consultative approach;
  • Excellent networking and negotiation skills;
  • Independent decision-making, problem solving and superior analytical skills;
  • Excellent written, presentation, communication and influencing skills (English – required, English and French – preferred);
  • Ability to establish trust and build relationships with people at all levels of an organization;
  • Self-management and organizational skills;
  • Proficiency with Microsoft Office applications (Word, Excel, PowerPoint, Outlook);
  • Broad understanding of franchise business model in the industry;
  • Home health care industry and trends.

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